Precise frequency counts are thus enabled which, along with offensiveness ratings of contextualized and non-contextualized swearing, enable a clarification of The Swearing Paradox, referring to the phenomenon of frequently used swear words also being those which traditionally are judged to be the most offensive. The specific focus results in accurate depictions of contextualized swearing utterances. The book features a focus on the use of eight swear words: ass, bitch, cunt, damn, dick, fuck, hell, shit and their possible inflections or derivations, e.g., asshole or motherfucker, offering a solution to the controversial issue of defining swear words and swearing by limiting the investigation to the core set of words most common to previous swearing studies. "Who’s Swearing Now? represents an investigation of how people actually swear, illustrated by a collection of over 500 spontaneous swearing utterances along with their social and linguistic contexts.
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